Behind the glass
Case Menu
The main line sits in the cake case: one-piece notes, celebration briefs, order cards, and display order. The support line sits on digital cards: store fields and channel spotlights. Scope is set in writing.
Cake case
Signature Piece Coordination
Place one cake note under the case light so flavor, finish, and label share the same words.
Celebration Cake Briefing
Keep occasion, size hint, finish direction, and handoff on one brief.
Custom Order Case Cards
Write size, finish, and remarks as a case-style order card.
Pastry Case Planning
Decide which piece sits in the front row and which note stays behind the glass.
Digital cards
Store Case Readiness
Line up store title, short description, privacy, and support like labels on one rail.
Spotlight Channel Notes
File campaign materials as spotlight cards: audience note, asset list, review habit.